Bujo Bud - Branding
Branding exploration + study for bujo bud.
Project designed at CSULB, Fall 2020.
bujo bud is a bullet journal starter kit brand for everyone, from the stationery enthusiasts to the beginner bullet journalists. The brand’s purpose is to be a friend who will support you to achieve your goals and dreams, inspiring you to learn and grow by adding a bit of creativity into your everyday life. The project consists of brand positioning, style guide, and brand executions.
Branding Applications Overview & Style Guide
bujo bud focuses on learning and growing as you start your bullet journal journey. These illustrations help evoke playfulness and simplicity throughout different starting supplies like washi tapes, the instructional step-by-step page, and the starter kit package itself that an individual receives.
Anjelica also provides a full brand style guide on bujo bud, including logo usage, brand illustration assets, and more.
