Perfectly Imperfect Podcast
A collection of work as a Social Media Intern and Social Media Graphic Designer for the Perfectly Imperfect Podcast.
The Perfectly Imperfect Podcast album cover lettering was designed by Anjelica to reflect the brand and personalities of co-hosts Christine Chen and Regina Fang. Portraits were illustrated by Sabina Fenn.
Perfectly Imperfect Podcast | Jun 2020 — Dec 2020
All photographs are owned and taken from Perfectly Imperfect Podcast.
Brand Style Guide
Starting as an intern, Anjelica was first trusted with the responsibility to curate Perfectly Imperfect Podcast’s style guide in collaboration with Christine and Regina. The style guide served a purpose for the brand to be visually consistent across various platforms like Instagram, TikTok, and email newsletters.
The podcast features Christine and Regina as two Asian American women who share real conversations about mental health, self-growth, and friendships. Their personalities are reflected in the visual style guide, from the elegant and playful typefaces to the cheery pastel color palette. Added design elements like brush textures and stationery graphics are reminiscent of their mindful journaling hobbies.
The brand style guide featured is a simplified summary of Perfectly Imperfect Podcast’s visual consistency.
Social Media Graphics
After three months of working with Anjelica as an intern, Christine and Regina extended an official role for her to be a Social Media Graphic Designer for the Perfectly Imperfect Podcast. Featured below is an assortment of social media graphics for Perfectly Imperfect Podcast’s Instagram designed, illustrated, and animated by Anjelica.
More social media graphics are available to view @perfectly.imperfect.podcast on Instagram.
Print Merchandise & Packaging
Beyond Anjelica’s main role in designing social media graphics, she also assisted in designing print merchandise and packaging. Fun, summer bullet journal-inspired printable templates were designed to fit Perfectly Imperfect Podcast’s Untold Stories journals. Anjelica also designed the branded postcard print insert and the outside packaging tape for the self-care stationery box kit offered during the holidays in 2020.
Product Photography
During the holidays in 2020, Anjelica assisted Perfectly Imperfect Podcast in photographing and promoting their self-care stationery box kits for their shop, Instagram, and TikTok. She was granted responsibilities in product styling the box kit for photographs and filming promotional TikTok videos.
Promotional videos available to view @perfectlyimperfectpod on TikTok.
